About 10% Shift

The 10% Shift is a New England-wide grassroots movement of citizens, businesses, government agencies,and nonprofits working to shift 10% or more of our annual budget from non-local businesses to locally owned and independent businesses.

The 10% Shift website states that if the five million households of New England shifted 10% of their annual budget to local and independently owned businesses, New England would see extraordinary results:

• Expanded Job Creation - Create 48,000 new jobs created which would decrease the New England unemployment rate by 1.5%
• Economic Growth - Generate over $5 billion of increased economic activity in New England
• Entrepreneurial Ventures - Inspire the formation thousands of new entrepreneurial ventures
• Environment Protected - Decrease thousands of tons of greenhouse gas emissions
• Enhanced Communities - Revitalize local New England communities